Joseph Pine
Joseph Pine is a co-founder of the consultancy Strategic Horizons and a prominent thought leader in the field of experience design. His insights on customer experience have influenced various industries, including his critique of Starbucks' shift towards mobile orders that commoditized the brand. Pine advocates for creating environments that encourage customers to spend time in stores, aligning with Starbucks' efforts to re-establish its coffeehouse culture.
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Joseph Pine, the co-founder of consultancy Strategic Horizons, criticized Starbucks for commoditizing itself through mobile orders.
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