James Stafford
James Stafford is the Global Head of Content at TikTok, where he plays a pivotal role in shaping the platform's engagement strategies with sports fans. Recently, he was in the news for his comments regarding the partnership between TikTok and FIFA, which aims to enhance fan interaction and content accessibility during the 2026 World Cup, promoting a unique experience for football enthusiasts.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Peru | 1 | 8.00 | 0.10% | +0% | 32,971,846 | 31,522 | $230,000 | 220$ |
| United Kingdom | 1 | 7.00 | 0.05% | +0% | 67,886,011 | 35,047 | $2,700,000 | 1,394$ |
| Totals | 2 | 100,857,857 | 66,569 | $2,930,000 | 1,614$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
James Stafford is TikTok’s global head of content who discussed the partnership with Fifa.
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Peru:
James Stafford is the Global Director of Content at TikTok who discusses the engagement of fans with the World Cup content.
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