Jared Hendricks

Jared Hendricks is the owner of Village Lighting Company, a Utah-based business that sells Christmas lights and decorations. He has been significantly impacted by the rising tariffs on imports, taking out a $1.5 million loan backed by his home to manage increased costs. Hendricks has voiced frustration at how the tariffs have created financial strain, particularly during the off-season, and he anticipates challenges in maintaining his business amid the heightened costs.