Jay Forman
Jay Forman is the CEO of Basic Fun!, a toy company based in the United States known for producing nostalgic toys like Lincoln Logs and K'Nex. With about 90% of his products manufactured in China, Forman has been vocal about the challenges posed by recent tariff increases, which have raised costs for his company and are expected to lead to higher prices for consumers.
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Jay Forman said he doesn't have the fat margins of a business like Apple's to absorb tariffs.
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