Jean-Luc Geha
Jean-Luc Geha is the associate director at the HEC Montréal Sales Institute, where he examines sales strategies and market dynamics. His analysis of how multinational companies might respond to rising costs from tariffs offers insights into pricing behavior and consumer responses in the rapidly evolving tech landscape.
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Canada:
Jean-Luc Geha, associate director at the HEC Montréal Sales Institute, commented on pricing strategies for multinational companies.
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