Jean-Marie Cardebat

Jean-Marie Cardebat is a notable professor at the University of Bordeaux, specializing in wine economics and the cultural implications of wine consumption in France. He has been vocal about the declining wine consumption in the country, attributing it to changing family dynamics and societal shifts, as well as the economic challenges facing the Bordeaux wine region. Cardebat advocates for strategies to increase wine demand by exploring new markets and innovative products.