Jean Touitou

Jean Touitou is a French fashion designer and the founder of the renowned clothing brand A.P.C. (Atelier de Production et de Création), established in 1987. Known for his minimalist aesthetic and high-quality denim, Touitou is a strong proponent of Japanese denim, which he considers the best in the world. His brand has gained a significant following for its classic styles and commitment to craftsmanship, particularly in denim production. Recently, he has been highlighted in discussions surrounding the resurgence and appreciation of Japanese denim, particularly in connection with its unique selvedge technique and rich cultural heritage.