Jeff Ballingall

Jeff Ballingall is a Canadian political strategist and the founder of Canada Proud, a right-wing political action group known for its significant influence on social media during elections. Established in 2016, Canada Proud gained prominence for promoting hyperpartisan content, particularly against the Liberal Party of Canada and its leaders. Ballingall, who has a background in public relations, has been a vocal critic of traditional media, arguing that they should be held accountable for their lobbying efforts that led to the recent ban on news content on platforms like Facebook and Instagram in Canada. Under his direction, Canada Proud has become one of the most followed political pages on social media, leveraging its platform to shape public discourse in the lead-up to elections.