Jennifer Jordan-Saifi

Jennifer Jordan-Saifi is the CEO of the Sustainable Markets Initiative (SMI), a project championed by King Charles III aimed at fostering sustainability within business practices. With a strong background in leadership and sustainability, she has been instrumental in promoting green initiatives and mobilizing private capital for environmental projects. Jordan-Saifi has represented the SMI at international forums, including COP28, advocating for innovative solutions to drive the green transition in various industries.