Jenny Novoa

entrepreneur

Jenny Novoa is the founder of Cuatro Bacterias, a Lima-based brand that specializes in artisanal fermented products such as kimchi, sauerkraut, and health-focused sodas. Established during the pandemic, her venture emerged from a desire to provide healthy, long-lasting foods that celebrate traditional fermentation techniques. With a background in vegan dehydrated foods, Novoa became passionate about fermentation and aimed to educate others on its benefits. Cuatro Bacterias offers a unique array of flavors and products, including probiotic sodas and gourmet vinegars, while actively promoting the importance of fermented foods in a healthy diet. She is also noted for founding the first fermentation festival in Peru, further enhancing the cultural appreciation for these age-old culinary practices.