Jim Heimann

Jim Heimann

cultural historian United States

As the longtime editor of Taschen’s All-American Ads book series, cultural historian Jim Heimann has played a pivotal role in documenting the evolution of advertising throughout the 20th century. His latest volume, focusing on the 2000s, encapsulates a transformative era marked by the impact of the September 11 attacks on national sentiment and advertising strategies. Heimann's work reflects not only the aesthetics of the time but also the sociopolitical currents that shaped marketing, highlighting the rise of celebrity endorsements and the tension between environmental awareness and consumer excess.

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Recent Mentions

United States United States: Jim Heimann is a graphic designer and historian worried about the decline of print advertising. 5

CNN: What the best ads of the 2000s reveal about American culture

United Kingdom United Kingdom: Jim Heimann has helped chronicle the shifting landscape of commercial artistry through each decade of the 20th century. 9

The Guardian: Sex, patriotism and Donald Trump cologne: the US adverts that explain the 00s | Art