Joanna Goodman

Joanna Goodman is the owner of Au Lit Fine Linens, a Toronto-based company specializing in bedding and nightwear. In response to US tariffs and a growing wave of Canadian patriotism, Goodman is reevaluating her sourcing strategies, contemplating reducing orders from US suppliers to bolster support for Canadian manufacturing. With a strong commitment to showcasing Canadian-made products in her stores, she reflects the broader trend of reshoring as businesses adapt to changing trade dynamics.