Joëlle Grunberg

Joëlle Grunberg

business executive United States

Joëlle Grunberg is a partner at McKinsey & Co, focusing on apparel, fashion, and luxury. She has observed a shift in consumer behavior as both wealthy and budget-conscious shoppers increasingly opt for dupes, challenging the traditional notions of value and luxury in the marketplace.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
76,536
Power
4,555$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Canada 1 5.00 0.04% +0% 38,005,238 16,090 $1,700,000 720$
United States 1 5.00 0.02% +0% 331,002,651 60,446 $21,000,000 3,835$
Totals 2 369,007,889 76,536 $22,700,000 4,555$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Joëlle Grunberg leads McKinsey’s apparel, fashion and luxury sector in North America. 5

CNN: Aspirational buyers could save luxury brands from losing more ground