Joëlle Grunberg
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Joëlle Grunberg is a partner at McKinsey & Co, focusing on apparel, fashion, and luxury. She has observed a shift in consumer behavior as both wealthy and budget-conscious shoppers increasingly opt for dupes, challenging the traditional notions of value and luxury in the marketplace.
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Recent news mentions
Joëlle Grünberg discussed the shift in consumer values due to economic pressures.
From Lululemon to Birkenstocks, viral videos are urging shoppers to buy direct from China. Should you do it?The Globe and Mail·
Canada· 2025-04-18
Canada· 2025-04-18
Joëlle Grunberg leads McKinsey’s apparel, fashion and luxury sector in North America.
Aspirational buyers could save luxury brands from losing more groundCNN·
United States· 2025-02-22
United States· 2025-02-22
Joëlle Grunberg is a partner in McKinsey & Co’s apparel, fashion, and luxury group.
Say hello to the superfakes: Dupes of luxury goods are the new hot itemThe Globe and Mail·Canada· 2025-02-10
Canada· 2025-02-10
