Joëlle Grunberg

Joëlle Grunberg

business executive United States

Joëlle Grunberg is a partner at McKinsey & Co, focusing on apparel, fashion, and luxury. She has observed a shift in consumer behavior as both wealthy and budget-conscious shoppers increasingly opt for dupes, challenging the traditional notions of value and luxury in the marketplace.

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Recent Mentions

Canada Canada: Joëlle Grünberg discussed the shift in consumer values due to economic pressures. 6

Donald Trump Holly Touring Ming Hu Nicolas Lamp
The Globe and Mail: From Lululemon to Birkenstocks, viral videos are urging shoppers to buy direct from China. Should you do it?

United States United States: Joëlle Grunberg leads McKinsey’s apparel, fashion and luxury sector in North America. 5

Aaron Cheris Joshua Schulman Jean Jacques Guiony Jeff Lindquist
CNN: Aspirational buyers could save luxury brands from losing more ground

Canada Canada: Joëlle Grunberg is a partner in McKinsey & Co’s apparel, fashion, and luxury group. 5

Doug Stephens Candice Sinclair Nigel Lezama Charlotte Tilbury
The Globe and Mail: Say hello to the superfakes: Dupes of luxury goods are the new hot item