Johanna Gollnhofer
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Johanna Gollnhofer is the director of the Institute for Marketing and Customer Insight at the University of St. Gallen, where she analyzes consumer behavior regarding sustainable tourism. Her research highlights the challenge of engaging a significant portion of consumers who are indifferent to eco-friendly travel options.
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Recent news mentions
Johanna Gollnhofer, a professor of marketing at the University of St. Gallen, raises ethical concerns about the influence of marketing on children.
Was hinter dem Erfolg stecktNeue Zürcher Zeitung·
Switzerland· 2025-12-21
Switzerland· 2025-12-21
Johanna Gollnhofer is the director of the Institute for Marketing and Customer Insight at the University of St. Gallen and discusses consumer behavior regarding sustainable tourism.
Der Weg zu sanftem TourismusNeue Zürcher Zeitung·Switzerland· 2025-04-01
Switzerland· 2025-04-01
