Johanna Gollnhofer
Johanna Gollnhofer is the director of the Institute for Marketing and Customer Insight at the University of St. Gallen, where she analyzes consumer behavior regarding sustainable tourism. Her research highlights the challenge of engaging a significant portion of consumers who are indifferent to eco-friendly travel options.
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Switzerland:
Johanna Gollnhofer is the director of the Institute for Marketing and Customer Insight at the University of St. Gallen and discusses consumer behavior regarding sustainable tourism.
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