Tobias Effertz

Tobias Effertz is an economist and researcher at the University of Hamburg, specializing in the economic costs of alcohol consumption. He has recently been cited in discussions regarding the resurgence of alcoholic mixed drinks, known as Alkopops, which have raised health concerns due to their sweet taste and appeal to younger audiences. Effertz draws parallels between the current trends and the earlier Alkopop phenomenon of the 2000s, warning that the situation has worsened due to higher alcohol content in these beverages.