Johnny Morris

Johnny Morris is the founder and CEO of Bass Pro Shops, a retail giant specializing in fishing, hunting, and outdoor recreation. Under his leadership, the company has grown from a small bait-and-tackle shop in Springfield, Missouri, to a multi-billion-dollar enterprise with locations across North America. Morris is known for his commitment to conservation and outdoor education, often engaging in initiatives that promote sustainable fishing and wildlife preservation. His passion for the outdoors and visionary business strategies have made him a prominent figure in the outdoor sporting community.