Jonas Lundberg

Jonas Lundberg is the CEO of Klädesholmen Seafood, one of the largest producers of pickled herring and matjes herring in Sweden. Recently, he has been in the news due to the World Wildlife Fund (WWF) issuing a 'red light' for Norwegian spring-spawning herring, which is a key ingredient in pickled herring. Lundberg has emphasized his company's commitment to sustainable practices and is currently in discussions with trade partners about alternative sourcing solutions.