Jonathan Licht
executive
Jonathan Licht is the managing director of Sky Sports, where he has spearheaded a strategic shift to attract more female viewers through increased investment in sports like tennis, which has resulted in a notable rise in female audience share.
Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
29,274
Power
1,164$
Sentiment
8.00
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 8.00 | 0.04% | +0% | 67,886,011 | 29,274 | $2,700,000 | 1,164$ |
| Totals | 1 | 67,886,011 | 29,274 | $2,700,000 | 1,164$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
Jonathan Licht is the managing director who revealed Sky's investments to attract more female viewers.
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