Jörg Zipprick

Jörg Zipprick

author Germany

Jörg Zipprick is a prominent food author and critic, recognized for his book 'In Teufels Küche,' in which he criticized chefs for using monosodium glutamate (MSG) in their dishes. His strong stance against the use of MSG contributed to the initial negative perceptions of the flavor enhancer in European culinary circles, reflecting the broader debates about food integrity and flavor in modern cooking.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
6,040
Power
488$
Sentiment
4.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 4.00 0.07% +0% 8,654,622 6,040 $700,000 488$
Totals 1 8,654,622 6,040 $700,000 488$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Jörg Zipprick criticized chefs who used glutamate in his book 'In Teufels Küche'. 4

Neue Zürcher Zeitung: Der Geschmacksverstärker wird auch in Europa populär