José Antonio Fernández Garza-Lagüera

José Antonio Fernández Garza-Lagüera has been appointed as the new CEO of Femsa, effective November 2025, marking a significant step in the company's planned leadership succession. With over a decade of experience in various divisions of the company, including roles in Coca-Cola Femsa and Femsa Proximidad & Salud, he brings extensive strategic insight and operational expertise. His educational background includes studies at the Tec de Monterrey and Stanford Graduate School of Business, equipping him to lead Femsa through a period of growth and innovation amidst challenging market conditions.