José Boisjoli
José Boisjoli is the Chief Executive Officer of BRP Inc., a leading Canadian manufacturer of powersports vehicles, including the popular Ski-Doo snowmobiles and Can-Am off-road vehicles. Under his leadership, BRP has navigated significant market challenges, including recent financial losses and the impact of global trade uncertainties, particularly related to tariffs imposed by the United States. Boisjoli has emphasized a strategic focus on aligning production with consumer demand and has made decisions to streamline operations, including the sale of the company's boat business to reinforce its core vehicle lines.
Not in the pool (under ¢1).
Recent news mentions
José Boisjoli was the long-serving CEO of BRP Inc. before being replaced by Denis Le Vot.
BRP restores financial outlook, expects major profit hit amid U.S. tariff changes
Canada· 2026-05-28
José Boisjoli has led BRP for more than two decades and is retiring after 22 years at the helm.
BRP CEO José Boisjoli on retiring after two decades at the helm of the Ski-Doo makerCanada· 2026-01-29
José Boisjoli is retiring after having led BRP since 2003.
BRP picks Renault executive Denis Le Vot for CEO roleCanada· 2025-12-16
CEO José Boisjoli said that the current tariff regime will cost BRP $40-million over the year.
Business Brief: Corporate Canada’s evolving playbookCanada· 2025-03-27
BRP chief executive José Boisjoli said in a statement that ongoing global tariff disputes have created economic uncertainty.
Ski-Doo maker BRP reports quarterly loss, beats estimates, suspends financial forecasts for yearCanada· 2025-03-26