José Boisjoli
José Boisjoli is the Chief Executive Officer of BRP Inc., a leading Canadian manufacturer of powersports vehicles, including the popular Ski-Doo snowmobiles and Can-Am off-road vehicles. Under his leadership, BRP has navigated significant market challenges, including recent financial losses and the impact of global trade uncertainties, particularly related to tariffs imposed by the United States. Boisjoli has emphasized a strategic focus on aligning production with consumer demand and has made decisions to streamline operations, including the sale of the company's boat business to reinforce its core vehicle lines.
Global Media Ratings
Countries Mentioned
No country-level mention data available.
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Canada:
José Boisjoli has led BRP for more than two decades and is retiring after 22 years at the helm.
9
Canada:
José Boisjoli is retiring after having led BRP since 2003.
6
Canada:
CEO José Boisjoli said that the current tariff regime will cost BRP $40-million over the year.
5
Canada:
BRP chief executive José Boisjoli said in a statement that ongoing global tariff disputes have created economic uncertainty.
5