Joy Jibrilu
Joy Jibrilu is the chief executive of the Nassau and Paradise Island Promotion Board, where she focuses on enhancing tourism and attracting visitors to The Bahamas. Recently, she has been vocal about leveraging anti-Trump sentiments to attract Canadian and other international tourists, positioning The Bahamas as an appealing alternative to Florida amid changing travel dynamics.
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Recent news mentions
Joy Jibrilu is the chief executive of Nassau & Paradise Island Promotion Board and BHTA executive vice-president.
BHTA meets with minister to talk key tourism issues
Bahamas· 2026-06-27
Joy Jibrilu is the chief executive of the Nassau/Paradise Island Promotion Board.
Bahamian firms partner to boost tourism experienceBahamas· 2025-07-28
Joy Jibrilu, the Nassau and Paradise Island Promotion Board’s chief executive, told Tribune Business that the major drop-off in US bookings creates an opportunity for The Bahamas.
Tourism bids to ‘capitalise’ on anti-Trump sentimentsBahamas· 2025-03-13
