Juan Gustavo Corvalán

Juan Gustavo Corvalán is a legal expert and artificial intelligence specialist at the University of Buenos Aires. He has raised concerns regarding the ethical implications of using digital clones of deceased individuals, particularly in the context of cultural icons like Diego Maradona. Corvalán emphasizes that while heirs may consent to the use of a public figure’s likeness and voice, such actions can still potentially harm collective memory and public sentiment, especially when the deceased cannot defend their legacy.