Juliana Assad

Juliana Assad is the CEO of Esfera, a rewards program under the Santander Group. Under her leadership, the program has seen a 50% increase in the number of customers accumulating points over the past year. She highlights the significance of a diverse catalog that caters to a wide range of customers, ensuring that both casual users and frequent travelers can benefit from the program. Juliana believes that the growing popularity of loyalty programs reflects the changing preferences of consumers in selecting credit cards.