Julio Pedrazuela
Julio Pedrazuela is the Director at VML The Cocktail, focusing on the financial sector's need for transformation to meet digital customers' priorities. He argues that customer loyalty in banking is now determined by relevance and proximity at each touchpoint, rather than just infrastructure. Pedrazuela's insights emphasize the critical need for financial institutions to rethink their value propositions to align with the expectations of today's digital consumers.
Global Media Ratings
Countries Mentioned
No country-level mention data available.
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Colombia:
Julio Pedrazuela, director of the same company, concludes that customer loyalty is gained through relevance and proximity.
7