Jürg Schmid
Jürg Schmid is a prominent figure in Swiss tourism, having served as the former director of Switzerland Tourism and currently as the president of Graubünden Tourism. He has been a vocal advocate for the luxury segment of the Swiss tourism industry, emphasizing the growing demand for high-end travel experiences in the Swiss Alps.
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Switzerland:
Jürg Schmid is the president of Graubünden Tourism and discusses the impact of overtourism in Switzerland.
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Switzerland:
Jürg Schmid is the former director of Switzerland Tourism and is currently the president of Graubünden Tourism.
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