Martin Nydegger
Martin Nydegger is the CEO of Switzerland Tourism, the central marketing organization for the Swiss tourism industry. Under his leadership, the organization has achieved record numbers in tourist overnight stays, surpassing 43 million in 2024. However, Nydegger has adopted a cautious tone regarding these achievements, emphasizing challenges such as domestic concerns over overtourism and calls for reduced government funding. He advocates for a refined approach to tourism that prioritizes high-quality experiences over sheer volume, reflecting the changing dynamics of the global tourism landscape.
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Switzerland:
Martin Nydegger is the managing director of Switzerland Tourism and confirms the development of a toolbox for tourism sensitization.
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Switzerland:
Martin Nydegger is the director of Switzerland Tourism who reported on the success of ticket sales to foreign visitors.
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Switzerland:
Martin Nydegger, the head of Switzerland Tourism, is trying to contextualize the tourism statistics as soberly as possible.
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