Kaino Heinimaa

Kaino Heinimaa is the owner of Pyörien pyörä, a bicycle shop located in Helsinki's Toukolan district. His business has seen a significant shift in demand, with 80% of the bicycles sold now being work-related bikes, reflecting the impact of recent tax incentives in the industry. Heinimaa's shop has become a go-to destination for customers seeking to take advantage of the growing trend in employee bicycle benefits.