Tero Era

Tero Era is the CEO of Vapauden, a company specializing in the distribution of work-related bicycles in Finland. An avid cyclist, he rides approximately 3,000 kilometers each year, embodying the growing trend of cycling in the country. Under his leadership, Vapauden has thrived amidst the rapid transformation of the Finnish bicycle market, particularly influenced by the rise of electric bicycles and the popularity of employee bike benefits.