Karen Pflug

United KingdomexecutiveFemale8.0Global Dominance: 0.00%

Karen Pflug is an executive at IKEA known for her strong commitment to sustainability within the global retailer's operations. Under her leadership, IKEA has significantly reduced greenhouse gas emissions and transitioned to renewable energy sources, aiming for net zero emissions by 2050. Pflug advocates for integrating sustainability into corporate strategy in a manner that aligns with business objectives and financial performance, emphasizing the importance of data-driven decision-making. She believes that sustainability should be accessible to all consumers and aims to make environmentally friendly choices affordable. Her approach blends inspiration with practical metrics to engage both executives and employees in sustainable practices.