Kasparyants
Kasparyants is a Russian influencer who has successfully adapted to the changing landscape of social media in Russia, particularly following the invasion of Ukraine in 2022. After Instagram was banned, she shifted her focus to Telegram, where she established a channel that allowed her to recover lost revenues. Kasparyants has embraced various content formats on Telegram, blending text, images, and voice notes to maintain engagement with her audience and continues to promote both foreign and local brands.
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New Zealand:
Kasparyants followed a large part of her audience to Telegram, establishing a parallel channel where she could make up her lost revenues.
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