Sergei Lyashenko
Sergei Lyashenko is the chief executive of Beseed, a Moscow-based social media advertising platform. In recent discussions, he highlighted the fragility of the influencer economy in Russia, noting the constant need for adaptation as the Russian government enforces new regulations and cracks down on foreign platforms.
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Sergei Lyashenko, chief executive of Beseed, said that adaptation is the only constant in the market.
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