Kate Scott-Dawkins
Kate Scott-Dawkins is the Global President for Business Intelligence at Group M, a leading media investment company. In her role, she provides critical insights into the evolving media landscape, particularly regarding the competition between traditional broadcasters and global streaming platforms. Scott-Dawkins has highlighted the existential challenges facing UK broadcasters as they contend with the financial might of US-based streamers. Her expertise in audience behavior and advertising trends is instrumental in understanding the shifting dynamics of viewership and content consumption in the digital age.
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Kate Scott-Dawkins, Global President for Business Intelligence at Group M, discusses the existential battle UK broadcasters face against US media companies.
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