Ruben Schreurs
Ruben Schreurs is the CEO of Ebiquity PLC, a media analytics firm. He has analyzed the increasing reliance of consumer goods companies on influencer marketing, especially during economic challenges, emphasizing the trend of brands seeking influencers to enhance product positioning.
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Taiwan:
Ruben Schreurs is the CEO of Ebiquity PLC, discussing the growing reliance on influencer marketing among consumer goods companies.
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