Katherine Muñoz

Katherine Muñoz

academic Peru

Katherine Muñoz is a lecturer in the Administration and Marketing career at the Universidad Peruana de Ciencias Aplicadas (UPC). She specializes in consumer behavior and marketing strategies, recently commenting on the significance of understanding audience demographics and preferences for businesses during October's dual celebrations of Halloween and Día de la Canción Criolla, emphasizing the balance of tradition and modernity in marketing campaigns.

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