Kevin Farrar

Kevin Farrar is the head of sports partnerships at IBM EMEA, known for his long-standing collaboration with major tennis events such as Wimbledon and the US Open. With over 30 years of experience, Farrar focuses on enhancing digital fan experiences through innovative technologies, including AI-driven tools that personalize the viewer's engagement with the sport. He believes that the future of sports tech lies in creating immersive and tailored experiences that resonate with fans across the globe.