Julie Souza
Julie Souza is the global head of sports at Amazon Web Services (AWS), where she leads innovative partnerships in the sports industry. With a focus on leveraging data and technology to enhance the sports viewing experience, Souza emphasizes the storytelling potential of sports, stating that it allows fans to engage more deeply with the events they love. Under her leadership, AWS has collaborated with Formula 1 and other sports organizations to utilize machine learning and AI for performance analytics, fan engagement, and broadcasting enhancements.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Peru | 1 | 8.00 | 0.09% | +0% | 32,971,846 | 30,305 | $230,000 | 211$ |
| Totals | 1 | 32,971,846 | 30,305 | $230,000 | 211$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Peru:
Julie Souza is the global sports strategy leader for Amazon Web Services, discussing how generative AI is changing sports and player scouting.
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Ireland:
Julie Souza is the global head of sports at Amazon Web Services (AWS).
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