Julie Souza

Julie Souza is the global head of sports at Amazon Web Services (AWS), where she leads innovative partnerships in the sports industry. With a focus on leveraging data and technology to enhance the sports viewing experience, Souza emphasizes the storytelling potential of sports, stating that it allows fans to engage more deeply with the events they love. Under her leadership, AWS has collaborated with Formula 1 and other sports organizations to utilize machine learning and AI for performance analytics, fan engagement, and broadcasting enhancements.