Gisella Salmón

Gisella Salmón

journalist Peru

Gisella Salmón is the head of Loyalty at El Comercio, a prominent Peruvian newspaper. She recently gained attention for her innovative presentation at the Digital Media LATAM 2025 conference, where she showcased a project that utilized artificial intelligence to analyze the 2024 presidential speech in Peru. Salmón emphasized the importance of combining technology with journalistic integrity to enhance political discourse. Her work demonstrates a commitment to employing AI responsibly while maintaining human oversight in journalism.

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