Kris Hamer

Kris Hamer is the director of insight at the British Retail Consortium, an organization representing the retail industry in the UK. In this role, he provides analysis and insights into market trends and challenges facing retailers, particularly in the context of rising costs and inflation. Recently, he has commented on the impact of the UK government's tax and budgetary decisions on retail prices, highlighting concerns that businesses are unable to fully absorb the increased costs, which are ultimately passed on to consumers.