Krista Berger

Krista Berger

business executive United States

Krista Berger is a senior vice president at Mattel, where she plays a pivotal role in the development and marketing of Barbie products. Recently, she announced the release of a new Ken doll modeled after NBA superstar LeBron James, highlighting the doll's role as a celebration of LeBron's influence as a role model and cultural icon. Her work reflects Mattel's commitment to diversifying its offerings and showcasing figures that inspire the next generation.

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Recent Mentions

United States United States: Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter. 7

CNN: LeBron James becomes first professional male athlete to have likeness depicted in a Ken doll

United Kingdom United Kingdom: Krista Berger, Mattel's senior vice president of Barbie, expressed excitement about bringing fans a new presentation of Ken. 8

BBC: LeBron James becomes first male athlete with a Ken doll