
Krista Berger
Krista Berger is a senior vice president at Mattel, where she plays a pivotal role in the development and marketing of Barbie products. Recently, she announced the release of a new Ken doll modeled after NBA superstar LeBron James, highlighting the doll's role as a celebration of LeBron's influence as a role model and cultural icon. Her work reflects Mattel's commitment to diversifying its offerings and showcasing figures that inspire the next generation.
Global Media Ratings
Countries Mentioned
No country-level mention data available.
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Slovenia:
Krista Berger emphasized that the doll represents LeBron as a positive role model.
8
United States:
Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter.
7
United Kingdom:
Krista Berger, Mattel's senior vice president of Barbie, expressed excitement about bringing fans a new presentation of Ken.
8