Krista Berger
Krista Berger is a senior vice president at Mattel, where she plays a pivotal role in the development and marketing of Barbie products. Recently, she announced the release of a new Ken doll modeled after NBA superstar LeBron James, highlighting the doll's role as a celebration of LeBron's influence as a role model and cultural icon. Her work reflects Mattel's commitment to diversifying its offerings and showcasing figures that inspire the next generation.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 7.00 | 0.02% | +0% | 331,002,651 | 73,458 | $21,000,000 | 4,660$ |
| United Kingdom | 1 | 8.00 | 0.03% | +0% | 67,886,011 | 18,002 | $2,700,000 | 716$ |
| Slovenia | 1 | 8.00 | 0.07% | +0% | 2,078,938 | 1,551 | $56,000 | 42$ |
| Totals | 3 | 400,967,600 | 93,011 | $23,756,000 | 5,418$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Slovenia:
Krista Berger emphasized that the doll represents LeBron as a positive role model.
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United States:
Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter.
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United Kingdom:
Krista Berger, Mattel's senior vice president of Barbie, expressed excitement about bringing fans a new presentation of Ken.
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