Krista Berger
Krista Berger is a senior vice president at Mattel, where she plays a pivotal role in the development and marketing of Barbie products. Recently, she announced the release of a new Ken doll modeled after NBA superstar LeBron James, highlighting the doll's role as a celebration of LeBron's influence as a role model and cultural icon. Her work reflects Mattel's commitment to diversifying its offerings and showcasing figures that inspire the next generation.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Norway | 2 | 8.00 | 0.16% | +0% | 5,421,241 | 8,477 | $403,000 | 630$ |
| Paraguay | 1 | 8.00 | 0.06% | +0% | 7,132,538 | 4,094 | $38,000 | 22$ |
| Portugal | 1 | 8.00 | 0.06% | +0% | 10,196,709 | 6,259 | $240,000 | 147$ |
| Luxembourg | 1 | 8.00 | 0.07% | +0% | 625,978 | 462 | $73,000 | 54$ |
| Pakistan | 1 | 8.00 | 0.03% | +0% | 220,892,331 | 75,622 | $280,000 | 96$ |
| Totals | 6 | 244,268,797 | 94,914 | $1,034,000 | 949$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Luxembourg:
Krista Berger is the senior vice president of the Barbie division and head of the doll department.
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Portugal:
Krista Berger is the senior vice president of Barbie who stated that the initiative allows more children to see themselves in the stories created.
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Norway:
Krista Berger from Mattel emphasizes the importance of inclusion and representation with the launch of a Barbie doll with type 1 diabetes.
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Paraguay:
Krista Berger is the vice president of Barbie and the global director of the doll department at Mattel.
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Norway:
Krista Berger from Mattel discusses the importance of the new Barbie doll with type 1 diabetes in promoting inclusion and representation.
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Pakistan:
Krista Berger is the senior vice president of Barbie and global head of dolls at Mattel.
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Slovenia:
Krista Berger emphasized that the doll represents LeBron as a positive role model.
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United States:
Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter.
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United Kingdom:
Krista Berger, Mattel's senior vice president of Barbie, expressed excitement about bringing fans a new presentation of Ken.
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