Leah Gillooly
Leah Gillooly is an Associate Professor of Marketing at Manchester Metropolitan University, specializing in sports marketing. She emphasizes the need for the International Olympic Committee to evolve its marketing strategies to remain relevant in a rapidly changing business environment. Gillooly believes that the upcoming LA28 Olympics presents a unique opportunity to test innovative marketing approaches that could enhance sponsor engagement and fan experience.
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Leah Gillooly is an Associate Professor of Marketing at Manchester Metropolitan University who spoke about the IOC's marketing opportunities.
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