
Michael Payne
Michael Payne is a former Director of Marketing for the International Olympic Committee (IOC), known for revolutionizing Olympic sponsorship and marketing strategies. With a career spanning over two decades in the Olympic movement, Payne played a crucial role in increasing the commercial viability of the Games, helping to secure lucrative broadcasting and sponsorship deals that significantly boosted revenues.
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Recent news mentions
Michael Payne, former head of marketing at the International Olympic Committee, said he feared the fall-out if Infantino stayed.
Infantino struggling to survive, says former IOC marketing chiefMichael Payne described the situation as the fastest downfall of a sports leader.
el plan secreto que rompió el equilibrio de poder en el fútbol mundialMichael Payne commented on the rapid fall of Gianni Infantino's leadership.
La impresionante caída de Infantino en solo unos díasMichael Payne, a former IOC marketing chief, discussed the impact of the 1984 LA Games on future Olympic bidding.
IOC bets on Los Angeles 2028 to reboot Olympic business modelMichael Payne once asked a PhD student studying memory about remembering names.
This Column 8 contains more spiders (sorry)Michael Payne shares a humorous anecdote about a national in PNG.
Precise dialect or just a half-baked theory?Michael Payne’s brace helped Hikers take a 2–1 lead into halftime.
Saints, Pepsi Hikers and GBTI GCC shine as goals rainMichael Payne shared a story about a service person who commented on a car key incident.
Currying favour under pressureMichael Payne reflects on his childhood experiences in the bush.
Epitaph leaves a great impressionMichael Payne recalled a petite friend who was the victim of a bag snatch while walking her dog.
A literal swag of spoilsMichael Payne is a former IOC Marketing Director who commented on the geopolitical challenges facing the IOC.
Kirsty Coventry, Perempuan dan Orang Afrika Pertama yang Pimpin IOC



























































