Liam Bowden

Liam Bowden

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Liam Bowden is the creative director of Deadly Ponies, a New Zealand-based fashion brand known for its innovative handbag designs and playful collaborations. With a background in graphic design, Liam has driven the brand's aesthetic evolution since its inception in 2005, emphasizing high-quality materials and a blend of functionality and whimsy.

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Recent news mentions

Liam Bowden, creative director of Deadly Ponies, discusses the brand's 20th anniversary.

NZ Menswear To Love For Spring & Summer
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-10-24
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Liam Bowden, creative director of Deadly Ponies, discusses learning to break the rules again on their 20th anniversary.

The NZ designers reshaping fashion’s future, after closures and exits
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-10-18
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Liam Bowden has experimented with various forms and functions in luxury accessories over the two decades of Deadly Ponies.

Deadly Ponies Devotees On The Pieces They Love To Wear Most
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-09-28
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Liam Bowden is the creative director of Deadly Ponies, celebrating its 20th anniversary.

On Their 20th Anniversary, Deadly Ponies’ Liam Bowden & Steve Boyd Are Learning To Break The Rules Again
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-09-25
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