Steve Boyd

Steve Boyd

executiveMale0.0Global Dominance: 0.00%

Steve Boyd is the chief executive of Deadly Ponies, a prominent New Zealand fashion label. Since joining the brand in 2009, he has focused on balancing business success with the creative vision of co-founder Liam Bowden, ensuring that the brand remains innovative and responsive to customer needs as it approaches its 20th anniversary.

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Recent news mentions

Steve Boyd, chief executive of Deadly Ponies, reflects on the brand's journey.

NZ Menswear To Love For Spring & Summer
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-10-24
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Steve Boyd, chief executive of Deadly Ponies, shares insights about the brand's evolution on their 20th anniversary.

The NZ designers reshaping fashion’s future, after closures and exits
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-10-18
7.0

Steve Boyd is known for his visionary approach to luxury accessories at Deadly Ponies.

Deadly Ponies Devotees On The Pieces They Love To Wear Most
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-09-28
9.0

Steve Boyd is the chief executive of Deadly Ponies, working alongside Liam Bowden.

On Their 20th Anniversary, Deadly Ponies’ Liam Bowden & Steve Boyd Are Learning To Break The Rules Again
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-09-25
8.0