Liu Yubin
Liu Yubin is a professor at Tianjin University of Finance and Economics, known for his extensive research on the heritage and cultural significance of China's time-honored brands (老字号). His work emphasizes the importance of these brands as carriers of Chinese cultural identity and their role in modernizing and innovating traditional practices to remain relevant in contemporary society.
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Liu Yubin is a professor who has researched old brands and emphasized their cultural significance.
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