Lorna Piatti-Farnell

Lorna Piatti-Farnell

academic New Zealand

Dr. Lorna Piatti-Farnell is an academic dean at the SAE Creative Media Institute, known for her expertise in popular culture trends and their impact on consumer behavior. In a recent discussion, she analyzed the phenomenon of Labubu dolls, highlighting how their scarcity enhances their desirability and prestige among collectors. Piatti-Farnell also explored the psychological aspects of trends, suggesting that they reflect and shape people's perceptions of fun and community, especially during economic downturns.

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New Zealand New Zealand: Dr Lorna Piatti-Farnell explained that the hard-to-get nature of the dolls adds to the excitement for potential buyers. 8

The New Zealand Herald – country’s largest newspaper, est. 1863: How Labubu dolls and other pop culture trends are taking over the world - The Front Page