Lorna Piatti-Farnell
Dr. Lorna Piatti-Farnell is an academic dean at the SAE Creative Media Institute, known for her expertise in popular culture trends and their impact on consumer behavior. In a recent discussion, she analyzed the phenomenon of Labubu dolls, highlighting how their scarcity enhances their desirability and prestige among collectors. Piatti-Farnell also explored the psychological aspects of trends, suggesting that they reflect and shape people's perceptions of fun and community, especially during economic downturns.
Not in the pool (under ¢1).
Recent news mentions
SAE Creative Media Institute academic dean Dr Lorna Piatti-Farnell joined The Front Page ahead of the silly season to talk about the Grinch takeover.
Budget changes, Marsden Point and Ikea – The Front Page
New Zealand· 2025-12-26
Dr Lorna Piatti-Farnell explained that the hard-to-get nature of the dolls adds to the excitement for potential buyers.
How Labubu dolls and other pop culture trends are taking over the world - The Front PageNew Zealand· 2025-06-02