Leonard Lauder

Leonard Lauder

businessman United States

Leonard Lauder is a prominent American businessman and the former chairman of Estée Lauder Companies, a leading cosmetics and skincare company. He is known for formulating the 'lipstick index' during economic downturns, which suggests that lipstick sales can indicate consumer confidence and economic resilience.

Born on Mar 19, 1933 (92 years old)

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
3,375
Power
147$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 7.00 0.07% +0% 4,822,233 3,375 $210,000 147$
Totals 1 4,822,233 3,375 $210,000 147$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Bulgaria Bulgaria: Leonard Lauder popularized the 'Lipstick Index', which indicates that consumers turn to small luxuries like lipstick during tough economic times. 7

Dnevnik: Обърната крива на какво-о-о?

Bulgaria Bulgaria: Leonard Lauder is the president of Estée Lauder and popularized the 'Lipstick Index', indicating that consumers turn to small luxuries during tough economic times. 7

Dnevnik: Обърната крива на какво-о-о?

Australia Australia: The Lipstick Index, a term coined by Leonard Lauder, describes the phenomenon of cosmetic sales increasing during times of recession. 6

The Sydney Morning Herald: What the internet trend says about the global economy