Renato Ancorotti

Renato Ancorotti

entrepreneur Italy

Renato Ancorotti is a prominent Italian cosmetics entrepreneur and the founder of Ancorotti Cosmetics, which specializes in mascara production. Based in Crema, Italy, his company achieved a remarkable 35% increase in revenue in 2024, reaching 155 million euros. Ancorotti is often referred to as the 'Mascara King' of the Italian beauty industry, as his business manufactures 220 million mascara tubes annually, accounting for a fifth of global demand. Despite Italy's economic recession, Ancorotti's success exemplifies the resilience of the beauty sector, driven by consumer desire for affordable luxury.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
27,640
Power
1,178$
Sentiment
6.38
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Italy 1 6.00 0.04% +0% 60,461,826 22,131 $2,000,000 732$
Switzerland 1 9.00 0.06% +0% 8,654,622 5,509 $700,000 446$
Totals 2 69,116,448 27,640 $2,700,000 1,178$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Italy Italy: Renato Ancorotti, a senator and entrepreneur in the cosmetics field, commented on the importance of men also having the right to beauty. 6

Corriere della Sera: Lollobrigida, l'ex «cognato d'Italia» e il ritorno al fianco di Meloni (dopo i mesi «defilati»)

Switzerland Switzerland: Renato Ancorotti is a cosmetics entrepreneur from Crema who has seen significant growth in his business despite the economic crisis in Italy. 9

Neue Zürcher Zeitung: Kosmetikboom trotz Krise in Italien