Louise Parsons

Louise Parsons

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Louise Parsons is an advocate for tougher crime policies in New Zealand and serves as a representative of the Sensible Sentencing Trust, an organization that promotes harsher sentencing laws, such as the Three Strikes policy. Recently, she authorized a series of controversial billboards targeting Green MPs Chlöe Swarbrick and Tamatha Paul, which criticized their party's stance on public safety and crime. Parsons emphasized that the campaign was aimed at highlighting what she perceives as the Green Party's failure to address victim concerns in relation to public safety issues in major urban areas.

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Recent news mentions

Louise Parsons, a spokeswoman for the Sensible Sentencing Trust, advocates for minimum non-parole periods for coward punches.

Coward punch law reform: Fau Vake’s trainer, Eugene Bareman from City Kickboxing, demands tougher sentences
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2026-02-25
6.0

Spokesperson Louise Parsons condemned the move, saying it sent the wrong message.

Police Commissioner says controversial shoplifting directive ‘inconsistent with his expectations’
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-05-27
2.0

Louise Parsons is associated with the Sensible Sentencing Trust and authorized the billboards.

Media Insider: These parody billboards targeted the Green Party and two MPs - why the Advertising Standards Authority has partly upheld complaints
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-05-26
5.0

Louise Parsons said the campaign was intended to convince the public that Green Party policies didn’t sufficiently support crime victims.

Advertising Standards Authority assessing complaints about billboards attacking Green Party
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-04-14
5.0

Louise Parsons is a spokesperson for the Sensible Sentencing Trust, which criticized the Green Party's policies on public safety.

Green MP Tamatha Paul fires back at Labour, says expectations of party’s law and order policies were ‘already low’
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-04-09
4.0

Parsons authorised the billboards and is associated with the Sensible Sentencing Trust.

Billboards attacking Green MPs Chlöe Swarbrick and Tamatha Paul appear in Auckland, Wellington
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-04-07
4.0