Hilary Souter
New ZealandexecutiveFemale6.0Global Dominance: 0.00%Hilary Souter is the chief executive of the Advertising Standards Authority in New Zealand, an organization responsible for ensuring advertising standards are maintained. Recently, she acknowledged that the agency received complaints regarding controversial billboards targeting the Green Party, although she could not provide further comments due to ongoing assessment processes.
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At the time, its chief executive Hilary Souter told RNZ she agreed the graph bars didn’t match the numbers.
Act’s ‘visually misleading’ post: Is it a graphic or a graph?New Zealand· 2026-08-04
Hilary Souter is the chief executive of the Advertising Standards Authority discussing advertising regulations.
Fake Wellington beauty ad steals US dermatologist Abby Walden’s identity to sell productNew Zealand· 2026-02-20
Hilary Souter is the ASA chief executive who stated that the complaints board chair has accepted the KFC ad complaints.
Media Insider: KFC hacker ad draws 50 complaints; The race to be TVNZ 6pm newsreader; Screen Production Rebate boost; Troy Bowker buys property housing Stuff printing pressNew Zealand· 2025-11-06
Hilary Souter is the authority chief executive who commented on the billboard complaints.
Media Insider: These parody billboards targeted the Green Party and two MPs - why the Advertising Standards Authority has partly upheld complaintsNew Zealand· 2025-05-26
Hilary Souter acknowledged the agency had received complaints but couldn’t comment further.
Advertising Standards Authority assessing complaints about billboards attacking Green PartyNew Zealand· 2025-04-14